Dolly's Soft Serve

Dolly's is a dairy-free soft serve stand inspired by the lack of vegan soft serve available to the general public, and my love for Dolly, the world's best dog. Meant to be sold at farmer's markets, Dolly's should attract clients of all ages at all times of day. Because many people shop farmer's markets in the early morning, the brand should feel bright and engaging enough to invite "ice cream for breakfast" lovers without shame.

The main focus of the brand is the dog Dolly, depicted happily enjoying soft serve through a hand-drawn illustration. The illustration was scanned into Illustrator where it was refined. Supporting Dolly are bright pastels, deep blue and red, and nostalgic typeface that reminds you of simpler times.